This is the first time that I’ve ever tried Ruby Cocoa, so I’ve got nothing to compare it to. If you’re unfamiliar with Ruby Cocoa, it’s a new variety of chocolate that’s made by Barry Callebaut using a secret process. It is totally made from the cocoa beans, and therefore can be considered real chocolate. Rumours are that it’s made from unfermented cocoa beans, and that there’s no genetic tinkering or artificial colouring with the beans to achieve the pink colour.
As for Kit Kat bars, I’ve eaten hundreds of them in the past, some I’ve loved, others have been not so great. So how does this bar compare? If you’re looking for a traditional chocolate flavour, this is not the bar for you. I would describe this bar as being more of a fruity flavour than your traditional cocoa flavour. It even has hints of sour as well as sweet. There’s really nothing nutty or traditionally chocolate like about this chocolate at all. That’s not to say it’s a bad chocolate bar, it’s just a little closer to a strawberry or orange flavour than a milk chocolate.
I think the appeal of this bar is for the chocolate purist out there. It’s a novelty to bite into a fruity bar knowing that it’s technically pure chocolate. The flavour is nothing fantastic, but it’s not bad and kind of interesting.