This bar suffers from what many of the other Kit Kat knockoffs suffer from, but there is one interesting thing about it. The first similarity is the name, or rather a name that sounds a bit like Kit Kat but not exactly, KicKer. Notice the second “k” is capitalized on the package. The package design itself is also similar to the Kit Kat bar, or at least a Kit Kat package from a particular era, this one looks to be a Kit Kat bar from the 80s to me.

The other similarity this bar has to other copycat Kit Kat bars is a problems with ingredient ratios. In this case it’s way too much wafer. The wafer is so predominant that it actually dulled down the chocolate flavour a bit. Speaking of chocolate, the chocolate in this bar was not at the quality one would find in most Kit Kat bars either. Honestly, the wafer wasn’t as great either. Both suffered from what I can only assume is an attempt to make this bar a little cheaper. The chocolate was a little waxy and the wafer had a lot of air in it.

Some might argue that it’s not fair to compare a bar like this to a Kit Kat bar, particularly a Kit Kat bar from the UK. The problem is that this bar is such a blatant copy. This brings me to the interesting thing, the KicKer actually advertises when it came out, 1979. This is many years after the Kit Kat bar was invented, so it proves that this bar was very likely a Kit Kat knockoff. Most bars that copy other bars don’t actually advertise when they were created, so it’s a little unique.