Many people have told me that a chocolate bar is just a chocolate bar; I've argued with many people that this is simply not true. I'm not talking about fancy bars filled with nuts, caramel, or what have you; I'm talking about simple bars of chocolate, no frills. I think few would argue that dark and milk chocolate have differences, but I'd go even further and say that there are huge differences between different brands of these chocolates as well. I'd go so far to argue this point as to create a web site dedicated to candy so I can call myself an authority on the subject.
This bar is a great example of a bar that really stands out on its own, but yet it is still just a bar of milk chocolate. It stands out in a good way, and in a bad way. Strangely the good and bad focus on the same issue. This bar is very creamy; there is no doubt that this is "milk" chocolate. In the good way it's smooth, and it melt in your mouth ever so nicely. The bad way is that the chocolate flavour is so overpowered by the smooth milky flavour that I'd almost want to call it white chocolate instead.
It's not an expensive bar so maybe they're keeping the price low by lowering the cocoa content. Maybe if I ate one of these bars with a light dusting of cocoa powder on top it would be a whole lot tastier and still keep its creamy texture. While this bar might not be my favourite milk chocolate bar ever, it does work well as a tool to tell people that all milk chocolate is not created equal.