M - Europe - Pieces

M&M's “Choco”


Taste: 4

Texture: 2.5

Novelty: 2

All scores out of 5

Where to start with this classic treat? I could always look at the word “Choco” in the name. What exactly does “Choco” mean? It doesn't say chocolate, and I believe when I was a kid it used to say “Plain”, it seem peculiar to keep changing the name of such a classic treat. I could also look at the battle we have in Canada comparing M&M's to Smarties (not the same thing as American Smarties). I could just talk about the fact that these are one of the staple candies in the world and it's taken me many years to get around to this review.

The name of these is a little scary at first, only because sometimes candy companies will take the word “chocolate” out of the name of the treat because it no longer contains enough chocolate to be legally called that. Well it appears that these don't really have that problem. They taste as chocolaty as ever, it could be that I bought my particular package in Europe, maybe it's a translation thing.

The comparison to Canadian/British Smarties is another thing. The biggest difference I can detect is the thickness of the shell and the colour choices. Personally I find that the M&M's shells are a little thicker and I can't say that I like it. I would much rather have a thinner shell with a bit more chocolate. I imagine that this happens because they want to be sure the claim “Melts in your mouth not in your hands” stays true. A thinner shell may melt in your hands.

So I haven't gotten around to reviewing this treat for a while... I've eaten quite a few M&M's in my life, but I guess I just never thought about reviewing them. It's probably because they're such a staple on the candy shelf that I just kept getting distracted by flashy new treats. Well here's the review, I hope it's not too late.