M&M's "Crispy Honeycomb Flavour"


The key reason this candy failed to deliver what I expected was because of me not seeing one small word on the package when I bought them, the word is “flavour”. This is a common word for candy companies to print really small on packages, and it often turns a really great candy idea into something lesser. It often means that the candy you’re about to eat does not contain any real amount of the item it advertises. It’s not always a horrible choice to flavour something, but very often it’s not a good choice either. In this case the problem comes from the fact that what I was expecting was small bits of real honeycomb in each M&M. Instead what you get is a bag of standard crispy M&M’s with “honeycomb flavour”.

I put the words “honeycomb flavour” in quotes for one important reason, I couldn’t tell you that the crispy center of these M&M’s tasted like honeycomb at all. Before you complain to me, I am aware that these are not supposed to taste like the honeycomb that comes from a bee, but are in fact supposed to taste like what Australians call honeycomb and many others call sponge toffee. The thing is, these just taste like regular crispy M&M’s. Maybe if I had a pack of regular crispy M&M’s to compare, I might find a difference, but as I eat these there’s nothing honeycomb flavoured about them.

The part that really makes me upset is that this whole problem could have been fixed very easily, just use real honeycomb bits. I’m not sure about all of the science that goes into making M&M’s, but I do know that many candy companies use honeycomb in smallish chunks covered in chocolate, or sometimes in small pieces. It’s a classic candy ingredient and I can’t figure out why Mars didn’t just go for the real thing. It would have given these a much better flavour, and it would have given them that great sticky crunch as well.