M - North America - Pieces

M&M's "Peanut Butter and Jam Flavour"


Taste: 1

Texture: 4

Novelty: 3

All scores out of 5

September 10 2009

I don't have cable, I don't really keep up with trailers for movies and I don't really know why in the world transformers and peanut butter and jam has anything in common. I mentioned the first two because I wanted to make it clear that if some kind of cross promotion commercial was happening you'd know that I know nothing about it. I also don't understand why the orange guy on the package has one gold tooth either but I figure it's pretty irrelevant to anything and so I'll just ignore it.

What I can't ignore is the wording on the name of this treat. I can't ignore it because it has a whole lot to do with why I was totally disappointed with this snack. The word in particular that bothers me is "Flavour"; it bothers me because the use of just a "Flavour" ruined this snack. The peanut butter is real, and as with the regular peanut butter M&M's it's just fine, good proportion and tasty. The problem comes with the Jam.

First and foremost I should tell you that there is absolutely no "jam" in these at all. There is a fake strawberry flavour that is so strong and overwhelming. The strawberry is pretty lousy and because it's so strong they're just not that great. Peanut butter can be a really subtle flavour and filling it with a super strong fake (and horrible) strawberry does it no justice at all. I don't know how or if it could be done but some kind of real strawberry jelly or even cream would have been so much better.