N - North America - Unique

Nerds Rope

Wonka

Taste: 4

Texture: 4

Novelty: 3

All scores out of 5

March 27 2011

I really would have loved to have been in the room when the idea for the "Nerds Rope" came up.

"So Bob our nerds are selling great, but we need to come up with a new variation something more than just a new flavour, any ideas?"

"Well Jim how about we make a giant Nerd?"

"Too difficult to package."

"What about putting them in a special dispenser?"

"Already been done."

"What about getting some kind of fruity sticky log and rolling it with Nerds?"

"Brilliant, Bob you'll make us rich!"

Ok here's the strange thing about this treat, it's not a bad idea at all. I mean the Nerd flavour really overpowers everything, but the sticky log thing does add and interesting texture. It also holds the nerds remarkably well. I was expecting to bite into this rope just to have nerds falling all over the place, but it just didn't happen. Also the texture of the sticky log thing is just right, it wasn't too hard to bite but chewy enough to get noticed.

I have to say I'm pretty pleased with this treat and it was kind of surprising.