May 2023

Nom Yen Snack


I feel like I’m missing out on something here. From what I’ve collected on the internet, there’s a very popular pink milk drink in Thailand called Nom Yen. It appears to be served in many ways, but the theme is always pink. I’m not really sure where it originated from, but I’m pretty sure it’s not this snack. This snack looks like by product of this trend, a way to enjoy your pink milk treat in a new fashion. It’s become increasingly popular to make popular food and drink items into snacks, particularly when you can do it in an unconventional way. I would say that making a popular drink/dessert into a crunchy snack follows the unconventional rule.

There are always two ways to review this kind of treat, you can either compare it to the original treat, or look at it objectively as a snack. Unfortunately I’ve never tried Nom Yen, so I can’t really tell you how it compares. I feel like it might be something that will change in my life as I’m sure that I’m destine to return to Thailand in the future, and you can bet I’ll try and find Nom Yen. But for now I think I’ll just have to review this treat objectively.

I always find pink crunchy snacks to be a little weird. It’s kind of a rule for me to always buy snacks that are either pink or purple. They feel like the least natural colours in snacks, and almost always surprise me in one way or another. The unfortunate part of this snack is that the treats themselves are not nearly as pink as depicted on the package. They were more white with a slight pink highlight of dust. Everything else about this snack was mysterious yet fairly tasty.

Since I don’t know what Nom Yen is supposed to taste like, I can simply describe the flavour of these crunchy snacks as pink and creamy. There is something very milky about these crunchy bites, but only in flavour. The pink is kind of fruity, but unlike any particular fruit I could think of. It really feels like their flavoured pink. There is some suggestion on the package that these should be cool, I didn’t get that at all while eating these. They were however very crunchy, like dense cheese puffs, but not as dense as Cheetos.

All in all it was a pleasure to eat these, and while I didn’t understand what I was eating, I wasn’t disappointed either. If anything they heightened my interest in this Nom Yen treat.