Flavour combinations are really a hard thing to perfect in the candy world. When you have two flavours that are mixed, two expectations come up. First of all you want both of those flavours to work well together, you want some kind of harmony when you put them both in your mouth. Second you want both flavours to be present in the over all flavour. You don’t want one flavour overpowering another, but you also want those flavours to work together to make something new and happy in your mouth.

Zums might have passed on the harmony test if it hadn’t failed so horribly on the taste. All I can taste when I bite into these things is apple, and it’s not even that sour. It’s just that fake apple flavour, and that is one of my least favourite candy flavours. The cherry is completely lost for me and that’s really a shame. I say it’s a shame because of the two flavours (apple and cherry), cherry is my favourite flavour and probably would have saved this treat.

The texture was actually a little bit more interesting than I originally expected. I thought I was just gelling regular pieces of gum, but each layer had a candy coating. It was like a cross between a Chicklet and a standard piece of gum. If only the flavour had worked out, these Zums could have been a great treat.

Chew Time : 10 min