It takes s whole lot of nerve to add something like the word "deluxe" to your treat Cadbury. I mean the word “deluxe” implies that your treat is already good but this new version is so much better. It's also not your standard "new and improved" label. Deluxe implies that it's a little classier as well. It's not that I want to build this treat up before I even try it, but what can I say with a name like this.

Well the first thing I can say is yummy, so it’s not a failure by any means. But the question is how much better is it than a regular Caramilk? I don't really think it deserves the word “deluxe” next to it. I mean it's good and the nice little bit of chocolate truffle type stuff at the top adds a little, but it doesn't scream out “deluxe” to me at all. Maybe they should have called it "Caramilk sure it's different than a regular Caramilk bar, but not really better". Maybe that doesn't roll of the tongue that well or fit on the package.

I guess what I'm saying is that this treat is great, it's easily equal to the Caramilk bar in all ways, but it's not better than a Caramilk bar. Having said that I really like Caramilk and many other bars in this world can only dream of being a Caramilk equal. I guess you should just be careful what you read but enjoy what you like.