August 2024

Kit Kat "Milk Tea"

Nestlé

This bar works on just about every level, except I’m a little confused about part of the marketing. I’ll start off by mentioning part of the package that gave me such joy. When I bought this bag of mini Kit Kat bars, I was given the choice of several tartan packages. The fact that this option existed made me very happy, the fact that I managed to choose a tartan that is (or is similar) to my family tartan made me even happier. Best of all, each of the individually packaged bars inside also came in different tartans. I know this is only relevant to those out there who might have Scottish decent, but it’s still kind of fun.

The bars themselves worked on more than one level. First of all the creamy chocolate and tea flavour blend very well together, and they made for a really nice milk tea flavour. There were even some brown specks in the white chocolate coating that were either decoration or real bits of tea, I’m leaning towards decoration but it still looked cool. The wafer had even more tea flavour and the crunch made me think about dipping a cooking in my tea.

The other cool idea is that not only do these taste like tea, but since Kit Kat is almost a cookie (legally it actually might be a cookie), then these little bars would make for a nice accompaniment to a real cup of milk tea. I might just have to save a bar or two for a future cup.

The part of the marketing I didn’t get is why they didn’t go for an Asian milk tea over the obvious British theme. I would assume that it made the bars seem more exotic (for Japanese people) if they were British themed, but I feel like there are some amazing milk teas in Asia that would make for an amazing Kit Kat flavour. It’s odd that they would go British/Scottish first, but I guess I don’t know the Japanese market as well as Nestle.

This is a fine Kit Kat variation. The bars work well, and the package designers went the extra mile to make these fun. As the package says, there the perfect treat, so “Let’s have a tea party”.