May 2022






Lay's Layers "Sour Cream & Onion"


I’m not sure I’ve ever eaten a snack that seemed to be so factory made. It’s not really an insult, but there’s something about these Lay’s Layers that just seems very artificial. I say it’s not really an insult because it felt like the people who made these crunchy snacks had the idea in mind to make the perfect potato chip. The shape is so complicated and the crunch so particular that it really feels like someone went through a great deal of effort to improve the potato chip. One might say that the potato chip is already perfect enough, but I like that someone seemed to have been given a little extra space to create something unique.

Unique is probably the best description I could give these crunchy snacks. The novelty of eating them far exceeded the pleasure I got from eating them. Having said that I derive a great deal of pleasure from novelty. My assumption is that these might not last forever on the shelves, but that’s only because I feel like people don’t want the perfect potato chip. I feel like people want to hunt for the perfect potato chip in a bag full of not so perfect potato chips.

I have to admit, the oddness of these crunchy snacks distracted me slightly from assessing the sour cream and onion flavour. I had to really take my mind off the weird texture and strange flavour of the chips to decide that the sour cream and onion was fine. It’s not the best sour cream and onion I’ve ever eaten, but it’s not the worst either.

I feel like these chips(?) are a good thing in the world of snacks. It’s a representation of a company that’s willing to try something a little out of the box when it comes to potato chips. There also might be some lessons learned when creating these chips. Maybe these aren’t the perfect potato chip, instead they’re the next step towards the perfect potato chip.