The reason I chose to review the Max 5 chocolate bar was because of a commercial. Yes, the Candy Critic can be influenced by the media to try a new treat just because the commercial is cool. The advertisement in question was full of playful images of candy and fun word plays, including the one that caught my attention: "What's better than four... Max 5." As much as advertising may seduce my weak mind, I think the other reason this treat intrigued me was the idea that a new treat had come along. After eating and reviewing the 10th variety of Kit Kat or Aero, something brand new is a very refreshing idea.
This bar is full of stuff, I mean this literally. Basically, what Hershey's has done is taken all of the great elements of many different candy bars and mushed them into one. The pretzels do seem to dominate a bit, only because these particular pretzels are a little big. The good thing is that because they leave the pretzels intact, they give the Max 5 a nice texture that really works. There are other elements to this bar as well, chocolate and caramel are probably the second strongest element. After that everything is a bit of a blur, and I keep coming back to the strong texture and flavour of pretzels.
The way they combine the ingredients is kind of interesting, it makes each bite is a little different from the last because the ratio of stuff keeps changing. While sometimes in consistency is a problem, in this case it works.